Wednesday, March 21, 2007

Wine Spectator to Harness Power of the iPod

Yeah yeah, I know. You fancy shmancy commuters and techno geeks don't have the time nor desire to stop by the nearest Barnes N Noble to grab the latest issue of Wine Spectators Top 100 wines. Well apparently, Wine Spectator also realizes you're lazy, yet techo-savvy...and they want to pander to you. And get this...IT'S FREE!
Wine Spectator recently announced their Top 100 Wines of 2006 for iPod, available to download for free at Mogopop. Each year, Wine Spectator senior editors survey the wines they have reviewed over the past twelve months and select the most exciting for the Top 100. This year, using Mogopop, these Top 100 Wines have been compiled into a portable, take-it-anywhere guide for iPod, available at

While this isn't a really big deal, I think it's cool...and here's why. Imagine this: you're out at lunch with a client or reporter or whatever. It wouldn't look very cool of you to pull out a cheatsheet or magazine to help you make a wine selection. But now, you have access to the info on your favorite tech gadget, and if you pull it out during lunch to help make a selection, you don't sacrifice or impact your coolness factor. I can guarantee you that Grape Nut and I will be some of the first to download the list of top 100.

"The Top 100 Wines for iPod means iPod-carrying wine lovers can now carry a great tool that offers the expertise and guidance they expect from Wine Spectator into a restaurant or on a wine shopping trip,” said Marvin R. Shanken, editor and publisher of Wine Spectator.

The Top 100 Wines of 2006 for iPod works on every iPod with a screen, for both Mac and PC operating systems. The free download requires iTunes® and the free Mogopop Manager (

Well that's all for now. Remember to swirl, sniff and swig.

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